Best Interior Design Instagram Hashtags For 2021
Instagram is one of the most popular social media platforms. For many interior designers, this amazing platform has become the main source for attracting new clients. With its ever-evolving user base, growing an audience on Instagram has become a must.
In this article, we will share with you the top 20 interior design Instagram hashtags that you can use to gain more followers and increase engagement on your posts, we will also be giving you tips and tricks on how you can use Instagram hashtags the right way, hide your hashtags and build your own Instagram hashtag strategies that work.
Why Instagram hashtags?
Using targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram, especially when you don’t have a large following and you want to attract new followers and gain a more authentic following.
What’s more important than gaining large amounts of followers? It’s having authentic followers that connect and engage with you and your brand, we would rather know we have an audience valuing our content and in turn, we value them, we respond and engage. Focus more on creating and providing quality content, rather than focusing on the numbers.
It can be overwhelming and confusing to identify what are the right hashtags to use, so we compiled a list just for you on the most popular interior design Instagram hashtags and a simple strategy to help get you started.
Copy and paste the Top 20 Hashtags for Interior Designers below to add these hashtags to your Instagram
#architecture #interiordesign #homedecor #interior #homesweethome #furniture #homedesign #interiordesigner #interiorstyling #kitchendesign #furnituredesign #homedecoration #kitchendesigntrends #homeoffice #interiordecorating #interiorstyle #bathroomdesign #decorationideas #interiordecoration #housetour #vhdesignco
Try creating bundles of hashtags that you can switch up and change rather than sticking to the same interior design Instagram hashtags every time you post, it’s far more important that you niche your hashtags to the image you are posting. You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story.
Hashtag strategies that work
A simple strategy that personally helped us grow our Instagram account and attract authentic followers, is that we researched the most popular and trending interior design hashtags, then we started implementing those which are used by interior designers who have the same business model as ours. This way, people who are interested in content similar to ours will more likely come across our posts as they browse through those hashtags.
Another strategy that proved to work for us is creating our own custom interior design Instagram hashtags. Creating a custom hashtag is very important because it allows your audience to follow the progress of a given project, makes your content discoverable to nearby Instagram users, and helps you strengthen your own brand identity.
Hashtag strategy examples
Here are three examples of how customized interior design Instagram hashtags can help you attract more exposure to your posts and attract new followers.
1. Create a custom hashtag for each project
Create custom interior design hashtags for each project so that your audience can follow the entire progress of a project or any relative content. We have listed below some examples.
#VHByronBayhotel #VHroomchallenge #VHhousetour #VHmodernliving #VHhouseinthecity #VHhouseinthecountry #VHhouseatthebeach
2. Create custom hashtags for your location
#Brisbaneinteriordesign #Australianinteriordesign #onlineinteriordesign #sydneyinteriordesign #melbourneinteriordesign
3. Create a branded hashtag
A branded hashtag is simply a tag that you create to promote your own brand or campaign where you invite other users to use your hashtag, this is a great way to allow your community of followers to share your content and images.
#VHathome #blueandwhiteforever #VHDCempoweringwomen #togetherwethrive #designersinbusiness
How to use & hide Instagram hashtags
When you’ve spent time crafting a great Instagram caption, you may not want to end your post with a collection of hashtags that can make your feed look unappealing and spammy. Fortunately, there are a couple of easy ways to make your hashtags less visible.
1. Hide hashtags in the first comment of your post
While adding hashtags to your Instagram, we intuitively use them in the description. However, we suggest that you should use them in the first comment instead because your hashtags can make the post’s description look ugly and cramped. Moreover, using hashtags in the description of your post can harm the visibility of your posts, for your followers need to scroll past the hashtags to get to the comments section.
2. Hide Instagram hashtags in the caption
You can also use hashtags within the caption itself without them being super-visible. The solution is to compose your caption in a note-taking app, then type a character (a period is most inconspicuous, but you could also use asterisks or anything you like), then a line break, then another character, then another line break, until you have at least 5 lines. Add your hashtags underneath, and then copy and paste the whole thing into the Instagram caption editor.
3. Use only relevant Instagram hashtags
When it comes to choosing which hashtags to use for your posts, you need to focus on the ones that are relevant to your business. For instance, using very broad hashtags such as #instagood and #photooftheday can earn you some exposure, but it will not attract people who are interested in interior design-related posts. Thus, it is preferable to use interior design Instagram hashtags such as #interiordesign, #homedecor, and #architecture to attract engaging followers who really care about what you are posting.
4. Follow hashtags that are relevant to your business
Did you know that you can follow hashtags the same way you follow accounts? Following hashtags that are relevant to your business has so many benefits. Firstly, by following hashtags you can keep an eye on what your competitors are doing. For instance, as an interior designer, you might have a competitor who uses specific interior design Instagram hashtags in their posts. By following those hashtags, you can stay up to date on what they are doing, figure out which ones boost engagement on their posts, and start using them yourself.
On a final note…
If you post quality photos, provide great content, engage with your audience, the only thing that can happen is this, your numbers will grow organically, your engagement will increase and if you provide value to your followers in return they will value you, they will become your fan, your future client or they will purchase your goods or services. One step forward is a great step ahead. We don’t need to be the best marketing strategist, we just need to be consistent and do our best, and it’s as simple a strategy as that!
Let us know what’s worked for you, or if you want to hear more about this topic in the comments below!